The Problem

Why dating apps feel broken

The issue isn't people. It's the system they're using.

46%

of users report negative experiences on dating apps

Source: Pew Research Center (2023)

48%

have experienced unwanted behavior on a dating app

Source: Pew Research Center (2023)

22%

say dating apps make finding a long-term partner harder

Source: Pew Research Center (2023)

1,000+

studies show too many options reduce satisfaction

Source: Columbia Business School

46%

of users report negative experiences on dating apps

Source: Pew Research Center (2023)

48%

have experienced unwanted behavior on a dating app

Source: Pew Research Center (2023)

22%

say dating apps make finding a long-term partner harder

Source: Pew Research Center (2023)

Most people don't need better profiles. They need a better system.

For the last decade, online dating has mostly meant one thing: swiping. Swipe right. Swipe left. Repeat. The platforms reward attention, not alignment. The loudest profiles rise to the top, the best photos get the most visibility, and people end up chasing matches instead of finding real compatibility.

The data confirms what most people already feel. Nearly half of all dating app users report negative experiences. Unwanted messages are routine. And a growing number of people say these platforms have actually made it harder to find a long-term partner.

The problem isn't the people using these apps. It's the model itself — one built around endless browsing, superficial signals, and engagement metrics that prioritize time spent over connections made.

HAEVN was built to do the opposite.